The good folks at Magnatune Music are encouraging you to share any music you buy from their label with up to three friends.
Yes, at Magnatune you can legally copy any album you buy for up to 3 of your friends.
Why do we do this? Because we know you’ve discovered great music through your friends. It’s always been this way: from mix tapes, to CDRs to Peer to Peer. People fall in love with new music by being exposed to it by others. It’s such an obvious point, and everyone knows the truth of it, yet the music industry has always fought it (despite the fact that you’re actually trying to help them!).
Now that’s enlightened marketing!