The first thing I do when I bring my Sunday newspaper into the house is remove all the advertising circulars and dump them into the recycling bin. I don’t read them, I don’t look at them, I don’t give them so much as a glance.
Today the advertising in the Sunday Seattle Times weighed just over three pounds.
I’d gladly pay the Times a bit more to not deliver those ads to me at all.
I can’t imagine that this is an effective form of advertising for the firms that purchase the ads – and it certainly doesn’t make any environmental sense.
Technorati Tags: advertising, newspapers,
Oren Sreebny 
Heh. My toddler son is obsessed with garbage cans and recycling. On Sundays, he usually beats me to the door to retrieve the paper, which we then go through and extract all the “junk mail” so he can dutifully dump it in his personal recycling bin. I’m always amazed at how little actual newspaper is left over. But it provides a fun father-son bonding experience, at least for now.
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