The first thing I do when I bring my Sunday newspaper into the house is remove all the advertising circulars and dump them into the recycling bin. I don’t read them, I don’t look at them, I don’t give them so much as a glance.
Today the advertising in the Sunday Seattle Times weighed just over three pounds.
I’d gladly pay the Times a bit more to not deliver those ads to me at all.
I can’t imagine that this is an effective form of advertising for the firms that purchase the ads – and it certainly doesn’t make any environmental sense.