Chris Meyer is CEO of Monitor Networks, who “Connect challenging problems with talented thinkers”.
His latest book is titled ““It’s Alive: The Coming Convergence of Information, Biology and Business”
Chris started off by noting that networks(and he means human networks as well as the technologies that enable them) make markets better, and institutions haven’t generally taken advantage of that. Examples of networks at work to make markets better include the success of Linux development, or the prize that Netflix is offering for anyone who can improve the success of the algorithm they use to predict related films people will like.
In the 21st century work is about how to be a node in a talent network.
Drivers of economic change include science, technology, business, and organization, which happen in that order. What’s the organizational model in a world of information-intensive business?
The industrial model of business led to big institutions, but that’s not an inevitable model in the information age. The current methods of strategic planning grew out of this industrial business model – the smart people at the top of an organization figure out what to do, create plans, and then implement them. The model of strategic planning assumes yo can lay out a strategy, then figure out a structure to go with it, then change systems and culture around that structure. The problem is that strategy and structure can change far more rapidly than systems and norms.
“Culture will defeat strategy every time” – Carl-Henric Svanberg, CEO of Ericsson
So how can organizations create adaptive culture?
Memes – How management evolves – replicating units of culture.
Talent – bringing a new meme pool into an organization when you hire.
meme #1 – Power is shifting to individuals.
In an information economy the scarce resource is intellectual capital. Call for a fundamental change in the relationship between individuals and institutions.
“Talented people need organizations less than organizations need talented people.”
Highly diverse and playful teams of talented people working on exploratory problems.
Networks – 3 intersecting frontiers: Technology, Science (networks and the science of human connectedness), and behavior.
“Six Degrees: The Science of a Connected Age” (Duncan J. Watts) – small world networks have a certain amount of randomness in the connections between people.
Clustering among people in organizations is not random, so meme diversity is low.
Network economics and the 80-20 rule vs. the long tail.
Sales in the long tail are very profitable and change the dynamics of markets.
The producer world – The Invisible handshake.
open sources as a business model
“Our civil war is digital rights management”
meme + meme = a networked market for expertise, e.g. InnoCentive, a marketplace where seeker companies find problem solvers.
“No matter who you are, most of the smartest people work for someone else” – Bill Joy.
Worknets – emerging principles
Start with the work, not the network
1. Define your work
– networks are great at ascanning
– convene – networks can bring diverse thinkers together.
– content: segments, roles, talent
– economic, informational, emotional aspects of value
– what’s in it for the participants?
4. Experience of being in the network
– design the experience – what does it feel like?
THEN you can think about
5. The technology, virtual and physical.
Creating the experience around your brand.
He asked Josh Epstein – agent-based modeling expert, what’s good about universities: “Leaving aside tenure and money, it is connectedness, access to the other best thinkers. You cannot physically assemble them all in one place, but you can guarantee that they’re in your network.”
How will universities adapt?
We have some abiliity to decrease the cost of increasing the flux – nodal vs. institutional – the university as worknet.
09-28-08.MP3 13775-KmailNotify-0.1.theme.bz2 20080923-earthDEV.sql 27503-iKmailNotify16.tar.gz 28165-cm81.skz 32434-justmail.tar.gz 47469-glassartamarok2.tar.gz 78061-plasma-applet-quicklauncher-0.4.tar.gz 78494-prettytasks-0.0.0.3.tar.gz 184.108.40.206.sql.zip 84618-qalculate_applet-0.3.tar.gz Abel Herrero.zip addcommentmacro(2).zip addcommentmacro.zip adobeair_linux_b1_091508.bin adsense-manager.zip ajaxContact.zip ajax_jquery_form.zip ajax-validation.php alps_problem.png arrow1.6.jpg ati-driver-installer-8-8-x86.x86_64.run autoboss_v2_pc_m7shsh_com.rar automattic_latex_fix.diff avatar.jpeg bbctransmission(2).diff bbctransmission.diff boundaries.png Brief for Copy of Specialoffers – Paperdeals.co.uk.ppt btn_donateCC_LG.gif carp_le_4.zip casey-anthony.png cenew(2).sql cenew(3).sql cenew.sql cenew.sql.zip Change to SpecialOffers.org.uk – 18th Sept 2008.ppt chrisfer_peakstocksdev.sql chrisfer_wrdp1.sql col_cats.tgz Contractor Agreement.zip dbKalendar.skz delic_news_source.zip domains thorsten.ods earth.1.png earth_new.png Earth.org Tech Architecture.pdf earth.png earth_user.png edu-best-moments-03-07.iso emailnotify_v0.3.1.tar embed_code.diff error_log export_recent_to_flickr.phps Fax_5804327e9_071618086384_20081021_1053.pdf Fax_5804327e9_071618086384_20081021105525.pdf FirePHPLibrary-FirePHPCore-0.1.2.tar.gz footer_blank.png fseidels-btsco-05a.tar.bz2 game.html game_manager_db.png get-custom.zip Harvest.wdgt.zip index(2).php index.php JanBorsodi.zip jquery-1.2.6.min.js KARTA.jpg kathynida.com.wordpress.2008-10-03.xml kde3to4-0.0.4.tar.gz keys live-search-popup.1.4.7.zip logo.png logo-small.png lwp-15.0.skz MailWidget209.zip multipage.zip munin.conf onenews.zip oren_converted.txt oren_sreebnys_weblog_keywords_konverted1.txt oren_sreebnys_weblog_keywords_konverted.txt oren_sreebnys_weblog.txt pages.rar Paper-Deals-colour-header.jpg paper-deals-content.jpg Paper-Deals.jpg PaperDeals-Logo.jpg Paper-Deals-white-header.jpg pd_banner.jpg pd_content_banner.jpg peerreviewplugin.zip php_mailing.pdf php.zip pmh2421a_080824 pmh2421a_080824.txt Products.CacheSetup-1.2.tar.gz prologue_internal.tar.gz promotionalcodes.rar promotio_promotionalcodes(2).sql promotio_promotionalcodes.sql publickey r3r_lydd(2).zip r3r_lydd.zip r3r.rar R3R.rar r3rwordpress.sql Rogon — Videoportal — Table Template — 080915 1725 — SR.rar sampleetdom.zip sample PDF for Thorsten.pdf Sample PDF( Page 58).pdf sandbox_comments.diff Sandbox.zip sandpress.zip screenie.jpeg screen.png screenshot35.png search_with_embedded_video.png site-lisp.zip snapshot1.png specialoffers(2).sql special_offers_button_anim2.rar specialoffers.org.uk_2008.10.07_04.42 special_offers.rar specialoffers.sql SQL – Joe Celko’s Trees And Hierarchies in SQL for Smarties.pdf tmp.txt To Do 2.1.zip transmission_cache.diff twit3.gif twit5.gif types.rar validation.warnings.fixes.8841.patch widgetbox.diff WIP.jpg wordpress.2008-09-19.xml wordpress.2008-09-25.xml wordpress.2008-09-28.xml wordpress.2008-09-29.xml wordpress.2008-09-30(2).xml wordpress.2008-09-30(3).xml wordpress.2008-09-30.xml wordpress.2008-10-01(2).xml wordpress.2008-10-01(3).xml wordpress.2008-10-01.xml wordpress.2008-10-02.xml wordpress.2008-10-06.xml wordpress.2008-10-11.xml wordpress.2008-10-16.xml wordpress.2008-10-16.zip wordpress.2008-10-19.xml wordpress.2008-10-21.xml wordpress.2008-10-23.xml wordpress-2.6.2(2).tar.gz wordpress-2.6.2.tar.gz wordpress-mu-2.6.1.tar.gz wordpress-stats.sql wordpress-test(2).sql wordpress-test.sql wordpress_wxr.xml wp-1.xml wp-2.xml wp-3.xml wp-4.xml wp-5.xml wp-6.xml wp-7.xml wp-8.xml wp-content wp-includes_update.patch wp-maclean.tgz wp-tag-a-e.xml wp-tag-f-i.xml wp-tag-j-m.xml wp-tag-m-q.xml wp-tag-r-t.xml wp-tag-u-z.xml wp-wbx-widget.php xmlrpc-2.2.1.tar.gz think about how you increase the diversity of the meme pools you’re in.
Put a rookie in the starting lineup every year – Branch Rickey – what would happen if you did turn over 12% of your management team each year, or 12% of your systems?