Seth Godin on strategy

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This line in Guy Kawasaki’s interview of Seth Godin made me want to read Seth’s new book, “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”:

Losing organizations embrace tactics because they’re not flexible or brave enough to embrace strategy.

Is that a great line or what?

Seth goes on to say Smart organizations are clear and loud and vivid about their strategies and the market forgives them—endorses them too—when they change their tactics on the path of getting there.

That’s good insight.

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